GOOGLE
RETHINK THE LINE
Above the line; below the line. Once it was so easy for marketers to differentiate segments of their campaigns. Last year, The Hallway gave Google Australia a simple way for marketers to think about their strategies, with the campaign, Rethink The Mix.
This year, The Hallway and Google are inviting marketers to Rethink The Line. The campaign is spearheaded by a video that tells the story of The Line via animation and is complemented by a collection of shorter videos and banner executions that focus on specific Think with Google research findings.
This year, The Hallway and Google are inviting marketers to Rethink The Line. The campaign is spearheaded by a video that tells the story of The Line via animation and is complemented by a collection of shorter videos and banner executions that focus on specific Think with Google research findings.